Keeping your brand registered means securing it in Pakistan. The trademark registration will save the brand name duplication and will also save the reputation of the brand. Various steps for keeping your trademark registration in Pakistan active and enforceable are described here.
Steps to Maintain Your Trademark Registration
1. Dedication towards Continued Use of the Brand
Continued Trademark Registration: For you to maintain your trademark registration, keep using it in the market. If you go for an unbroken period of five years without using your trademark, the registration of that particular mark will be subject to cancellation upon request by an interested party. The regular use will help to strengthen your rights and protect your brand.
2. Monitor and Defend Your Trademark
Keep an eye on the market from time to time to confirm the correct use of your trademark and to detect any misuse. Such watchfulness is necessary to keep a check on your rights. If you detect any type of violation, you can sue for infringement of the trademark. Such a proactive approach will help to mitigate the future and maintain the legacy of the brand.
3. Update Your Trademark
In Pakistan, the trademark registration is valid for ten to be indefinitely renewed. The earlier a renewal is filed, the less chance there is of a third party taking it upon expiration. Keeping your registration current ensures that your brand is not accidentally adopted by someone else.
4. Update Your Registration Information
Your registration details must remain up to date. If there is any change in ownership or address, you may as well indicate this in the trademark registry. All legal notices and correspondence related to your mark will reach you on time.
5. Indicate the Symbols ® and ™
Specify the status of the trademark by including the appropriate mark symbol. The ™ symbol should be used with unregistered marks, and the ® symbol should be used with registered marks. This notifies the public that you are the owner of the mark and discourages potential infringement.
6. Record Licensing and Assignments
In your case, if you license your trademark to others or assign your rights, ensure that you do not forget to reflect these changes with the trademark registry. Documentation of such agreements goes a long way in upholding the integrity of your trademark and its usage.
Final Words
Trademark registration is something that does not take place once. It has to be continually maintained and checked. A well-maintained trademark speaks about the reputed brand, and it is important for your business development and success.