You will have encountered several important symbols on trademarks, specifically TM and R. Both tell you that the term, logo, or phrase is associated with a particular business or product; however, their purposes and meanings are different. This blog explores the differences in these two symbols and their meaning in the registration process of trademark.
What does TM mean?
Trademark” is represented by the abbreviation TM. The trademark symbol can be applied when any word, phrase, logo, or design of a business is claimed as their trademark by them or anyone. This mark is also applied without officially registering with the trademark offices in many cases. By applying this TM mark, it gives an implication to the people that it has owned this mark as their intellectual property.
Usage of TM
Companies make usage of the TM symbol in the process of registration or at the beginning of usage of a trademark. This will put other persons under notice that the business is laying claim over the mark and plans to defend it. It is this usage which could be critical to establish a right in the trademark. Others are not likely to make usage of the mark similar to that, for which confusion could result.
What does R mean?
On the other hand, R stands for “Registered Trademark.” This symbol can only be used where a trademark has formally been filed with a government agency in the relevant country for example United States Patent and Trademark Office in the United States. The R symbol is a sign that the trademark is protected by law applied to the goods or services that are registered by the owner of the mark, therefore one can use the mark alone with the goods or services..
Importance of the R Symbol
The use of the R symbol offers still further and more advanced legal rights for the trademark proprietor. It shows that the trademark has undergone some examination to secure a registration, which can help to give the brand authenticity. However, the current study has found that the use of R symbol also plays another function that discourages any acts of infringement since it sends a signal that the mark is legally protected.
Major Differences between TM and R
The main differences between TM and R symbols are as follows:
TM: This is used for unregistered trademarks; it means a claim to a mark but does not offer legal protection.
R: This is used for registered trademarks; it means legal protection and exclusive rights given by the government.
Conclusion
The distinction between the TM and R symbols must be established so as to make an informed decision when registering an IP asset. Despite the fact that both symbols suggest that a business has ownership right to a trademark; the R symbol suggests Registration to show that a trademark is legally protected. Whether you are in the process of registering the symbol or you have already acquired one, understanding when and how to use those symbols will go a long way in protecting your brand and its reputation.